Managing electrical projects

Whether it's establishing new or additional electric services for your facility or investigating power reliability issues that may affect your business, SRP's Project Facilitation Group has a dedicated Strategic Distribution Manager providing you with a single point of contact for your interactions with SRP's distribution design and construction services, system maintenance services and cable replacement operations.

Your Strategic Distribution Manager can also assist in arranging planned outages that you or SRP require in order to perform necessary maintenance activities.

Expanding or relocating to Phoenix? Get in touch with SRP's economic development team.

Strategic Distribution Managers

Our team is adept at handling new construction, modification and maintenance issues and possess the skills and experience to successfully deal with outage and power reliability concerns. They can leverage many resources when it comes to addressing your needs. You can learn more about each Strategic Distribution Manager below.

Tony Alvarado, MBA, CEM

Manager, Business Project Center
Tel: (602) 236-2375

E-mail: Tony.Alvarado@srpnet.com

Tony Alvarado has been with SRP since 1990. He has extensive experience with SRP's corporate pricing, resource planning, customer service and more. He served as the project manager for complex, large-scale, new, substation construction projects in SRP's service territory.

A native of Arizona, Tony earned his Bachelor of Science in finance from Arizona State University, Master of Business Administration in management from Western International University and is a Certified Energy Manager (CEM).

Chandra Mergan

Principal Strategic Distribution Manager, CEM
Tel: (602) 236-4473

E-mail: Chandra.Mergan@srpnet.com

Chandra Mergan has been with SRP since 1994. She has extensive experience with SRP distribution operations, customer service and serves as the project manager for complex, large-scale, new substation construction projects.

A native of Arizona, Chandra is an active community volunteer and supporter of Rotary International. She earned her Bachelor of Science in public relations from Northern Arizona University, Master of Science in management and leadership from Western Governors University and is a Certified Energy Manager (CEM).

Chelsea Clark

Strategic Distribution Manager

Tel: (602) 236-0496

E-mail: Chelsea.Clark@srpnet.com

Chelsea Clark joined SRP in 2023 after eight years in the electric utility industry with experience in transmission and distribution design, engineering, project management, customer services, damage assessment and construction. 

Chelsea was raised in Morenci, Arizona, and received a Bachelor of Science in engineering from Arizona State University. She is a licensed Professional Engineer (PE), certified Project Management Professional (PMP) and a Certified Energy Manager (CEM). She is also a yoga instructor and is involved in the Arizona watersports community.

Customer groups: Eastern Mining Area, hospitals and healthcare, transportation, miscellaneous manufacturing, lodging, miscellaneous agriculture/dairy

Jim Custis

Strategic Distribution Manager

Tel: (602) 236-4496

E-mail: Jim.Custis@srpnet.com

Jim Custis has been with SRP for over 30 years, with experience in distribution design, construction, mapping, customer service and more.

A native of Arizona, Jim earned a Bachelor of Science in Business Administration and Marketing from Northern Arizona University. Jim is active in the community and is an AIA wrestling referee.

Customer groups: Banking, education, finance and insurance, information, manufacturing-food & clothes, manufacturing-machinery & metal forming

Doug Gooch

Strategic Distribution Manager

Tel: (602) 236-4484

E-mail: Doug.Gooch@srpnet.com

Doug Gooch joined SRP in 2015, after 20 years in the electric power systems industry helping business owners harden their operational power quality and reliability.

Doug received a Bachelor of Science degree from Arizona State University and is a member of the Association of Energy Engineers (AEE), Arizona Power Quality Association (APQA), and Arizona Technology Council (ATC). He actively serves in his community coaching youth sports and other neighborhood organizations.

Customer groups: Technology, communication, electronics, aeronautics, defense, and manufacturing

Hector Penunuri

Strategic Distribution Manager

Tel: (602) 236-4251

E-mail: Hector.Penunuri@srpnet.com

Hector Penunuri has been with SRP since 1997, with experience in customer services, energy management, operations and more.

Hector earned a Bachelor of Science from Northern Arizona University and is a Certified Energy Manager (CEM) and member of the Arizona Power Quality Association. He is also active in the community and has served on the boards of several organizations, including Local Initiatives Support Corporation, the Arizona Hispanic Chamber of Commerce and Dignity Health.

Customer groups: Native American communities, plastic manufacturers, transportation, pharmaceuticals, postal services, wholesale trade

Enhanced services

We have a variety of enhanced services, including:

• Customer substations
• Dedicated feeds
• Automatic transfer switches

Business design and construction

• Connect a generator
• Meter spot request form
• Phases
• Standards and specifications manuals
• Preliminary site plan documents

System operations and maintenance

Learn about operations and maintenance events that can have an impact on your power, including:

• Cable placement projects
• Customer-required outages
• Outage management center
• SRP-required outages
• Power reliability

Whether it's praise or a concern, we'd like to hear your feedback.